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Actually here are the rules straight from their web site.
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On Thursday, May 25th, everything you buy at Bolt will be free during the hour that the most people place orders. So if there are say, three different people who order during a certain hour and no other hours that day have more orders, those three people don’t get charged for their stuff -- up to $100 per person. Remember, it’s the number of different people ordering, so if you place five separate orders, it only counts as one. What does that mean? It means you can help determine which hour is free by getting everyone you know to make purchases at the same time.
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-Damian
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