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I think the market for these discs aren't 'us' though. Again, these are for the folks who desire or are acustomed to watching their movies in full screen. And these obviously aren't movies to be collected, kept, savored over. Multi disc sets are for people that want to know all of the behind-the-scenes tidbits. The group that would take advantage of the disposable DVD could probably care less, they just want to have some sort of 'eye candy' or 'background noise' while they travel, or pick their nose in the hotel room. Just something to keep the kids quiet.
And if those people get to the point where they crave a lot more from their movie experience, then they can graduate up to the normal DVD.
Again, I think it is a great way to target a market that is being left behind, but still has money to spend.
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