|
A couple of points. This is a product of greed pure and simple. Disney is hoping to sell the DVD to you over and over again. Unfortunately, they just can't stand getting into your pocket once.
How do I know this?
Simple, I was a senior level executive for Disney for close to 10 years (when I left to go work for the Fox)
Now, as a current Disney stockholder, I am averse to them going in this direction for a couple of reasons: First, R&D costs and the money they will pour into a format that will not bear fruit with the public at the price point announced. If they wanted to make the price point feasible, why not charge $1.00 - $2.00 for the concept and go the Apple download model. Now America might get on board.
Second, this is going to create more bad word of mouth than the whole DIVIX fiasco caused for their strategic partners. And bad word of mouth is something Disney does not need right now.
But, knowing my former bosses, they will cheap out the shrink wrap and the discs will become exposed to air while sitting on the docks. People will call customer service and hear, "Your call in very important to us, please hold for the next 3 hours and the one customer service representative will answer your call in order of .........
|