IMDB's Story from Today (Oct. 30th)
Quote:
Consumers Not Disposed To Disposables
Disposable DVDs are not moving off store shelves in markets where they're being tested, according to Wired News. Disney's Buena Vista Home Entertainment is conducting the tests in Illinois, Texas, South Carolina and Kansas, mostly in grocery and convenience stores. One Peoria store manager told the magazine: "They haven't sold very well yet. We've got them up front in a prime location right by the check-out lanes." But today's (Thursday) online edition of The Motley Fool observed that the six movies currently available in the test markets -- they are rendered unreadable 48 hours after they are removed from their packaging -- may be unappealing, since they were originally released as conventional DVDs earlier in the year and are no longer in demand at video rental outlets either. Also, there's the matter of price. As The Motley Fool observed, "Why pay $6.95 for a two-day disposable when rentals are $4 or less?
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I'm all for new technologies and such. But a business model like this just kinda stunk from the get-go. The fact that they are testing it with movies that have been out for awhile and pricing it higher then a standard rental just makes me laugh now that it is failing. (like we all predicted)