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i suspect that the studios are putting out letterboxed trailers that are not in the right ratio, just because it's trendy. letterboxing makes the movie look more serious, it's like the commercial is saying, "this is such an important film that we refuse to crop it to fit your TV." but in reality it's a gimmick, not an appeal to movie lovers. they're letterboxing everything now, even commercials that were made to be shown on regular TVs. and, since they're only letterboxing for the effect, they can pick any aspect ratio they want. 1.85 doesn't leave very big black bars, so people with small TV's will still be able to decipher the trailer. but it's a common aspect ratio, and to people who don't know, it looks legit.
as for the "changing" aspect ratios, maybe the director or dp wanted to use scope in certain parts to give those parts of the film a certain feeling, but 1.85 for parts that didn't need the width and "feel" of scope. for instance, say you're making the film version of Lorca's The House of Bernarda Alba. in the play, the inside of the house is meant to be very confining and restrictive. you could use 1.85 for the interiors (this would be most of the film), but anytime the characters went outside you could shoot scope. it would get across the feeling of the openness and freedom of the outside world really well.
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deep in the heat of the bush...
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