Hopefully this will finally make companies realize that you can't go up against DVD right now, or at least try to confuse the consumer who is so readily adopting the new format. They tried with DIVX and Circuit City paid a heavy price. (I think they lost something like thirty million dollars with DIVX).
And it really is dumb to try and push a product that is meant to stop people from having to return a rental, then say they can always bring it to a recycle center if they didn't want to just throw it away. (It would be funny if one of the recycle bins was looked outside a Blockbuster video
)