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Originally Posted by Damian
Hopefully this will finally make companies realize that you can't go up against DVD right now, or at least try to confuse the consumer who is so readily adopting the new format.
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How does disposable DVD "compete" with the DVD format? Disposable DVD is still the same DVD format people enjoy today.
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And it really is dumb to try and push a product that is meant to stop people from having to return a rental, then say they can always bring it to a recycle center if they didn't want to just throw it away.
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I think the recycle center part was more of an after-thought than anything else. We've got recycle bins at my office for cans and paper, etc., and I often find cans or plastic bottles in the trash even though the recycle bin for those items is less than 5 feet away from the trash can and in plain view.
If disposable DVDs were available in my area, I would certainly give them a try. I think one of the confusing points with regard to the consumer is the "purchase rental hybrid" concept. When you say "purchase", you think own. When you say "rent", you think return. Even though you pay to rent, it's not the same as
purchasing something. So, the consumers just might not really understand what's going on with disposable DVD.
Peace...