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The issue for me isn't that they don't carry everything.
I think they're "creating confusion" by not listing the edition of the movie they'll send you.
Lots of casual movie fans have become bonus feature fans thanks to DVD. They could have an simple front page with a one-click option for "first available" and a "DVD Lover" expanded page with all the editions.
It's just the attitude that no one cares about features that I find galling.
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