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This isn't perfect as a distribution method, but it IS a nice option, and can even be a way to gauge interest in a potential DVD release, as well as release certain older, limited interest, hard-to-release, or more obscure titles that are still awaiting a DVD release. Also, for low-selling TV first season sets that have yet to see a release of the remaining seasons, a studio can still satisfy fan interest without the monetary risk involved in a commercial DVD release. In general, this distribution method could be seen as akin to bare bones DVD releases. Although highly unlikely that it would supplant most commercial DVD releases, it's another consumer option, and that can be a really good thing.
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