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I remember completely secrecy was demanded for "Alien". Now in hindesight it makes sense. Even the ads were designed to mislead, or should I say, not really say anything.
If people saw stills and leaks from the movie, I would maybe expect Alien to come across as just another monster movie with no respect. The way it was handled and by it's basic nature of being an excellent film, the hype train got in motion by the people.
Ghostbusters did this too. Nothing but a logo. Then wham, the movie came and it was a huge smash.
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