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I just dive right in and see most everything on opening weekend. (And I've already seen 30 movies this year.)
Actually, summer's a bit of a relief... Considering how many things I see, during the busy spring and fall seasons it's a nightmare, since odds-and-ends movies and horror flicks and star potboilers come out six to a weekend... Look at some of the weekends from last month (April); I realize those may not be anyone's idea of must-see movies, but on a given Friday you could have a half-dozen wide releases, not to mention smaller things like The Hoax or Hot Fuzz.
In the summer, everyone pretty much stakes their weekend, and the competition stays away. One, maybe two, big movies a week, many of which are kids' movies and tentpole pictures (Shrek, Harry Potter) I have no real interest in. An exception seems to be June 8, when OCEAN'S 12, FF, and HOSTEL 2 all come out on the same day, but for the most part I find summer moves at a more relaxed clip.
If you're talking about audiences, sure. But I live in the BAD AUDIENCE CAPITAL OF THE WORLD, and it's just a matter of picking your times. I can't wait a week or two to see a big movie I'm excited about, so I either say screw it and dive right in, taking my chances, or I hedge my bets by picking an out-of-the-way time. 11am on Sunday, for example, is generally a good time to see action and horror; What teenage action fans really get their troublemaking posse together at 11 A.M. to see a movie in a group? On the flip side, 10pm might work better for something like Pirates or Spider-Man.
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