[Gerbes]

Activision, Inc. (Nasdaq: ATVI) premiered a new track from Guitar Hero III™: Legends of Rock game during its exclusive hour-long screening at Edinburgh Interactive Festival today.

“She Bangs the Drums,” as made legendary by The Stone Roses, was played for the very first time, underscoring the company’s promise that the track list for the next instalment in the Guitar Hero franchise will draw inspiration from all eras and genres of guitar music, ensuring a soundtrack with truly global appeal.

“She Bangs the Drums” is one of the Stone Roses’ best-loved songs, hailing from an album consistently voted the very best British album ever. Its inclusion in Guitar Hero III: Legends of Rock will appeal to fans of the classic late-80s music scene, lovers of sublime guitar rhythms and riffs, as well as the indie-shoegazers.

The Guitar Hero III: Legends of Rock screening took place at 1:00 pm today, as part of the Festival’s public day at the Odeon, Lothian Road, Edinburgh.

Along with the announcement of this classic British track, the screening provided the first opportunity for members of the public this side of the Atlantic to witness first hand the new boss battles and multiplayer game modes. The new Guitar Hero controllers were also premiered.

“The Edinburgh Interactive Festival is all about the culture of gaming,” states Zach Fountain, General Manager, RedOctane Europe. “The Guitar Hero franchise has already established itself as part of mainstream pop culture, so it was a perfect place to unveil one of our UK-originated songs. The Guitar Hero road show moves from here to Leipzig, where we’ll be announcing a whole new stack of European songs for Guitar Hero III: Legends of Rock.”

http://www.youtube.com/watch?v=Slc2tujjjrQ