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Originally Posted by Taxi
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Of couse, take this with a huge grain of salt, but I think it's interesting nonetheless. Seems to me this is either an act of desperation, or else it's for real, and HD really is gaining.
(I can't believe Ruined hasn't posted this story already. Or maybe he did and I just missed it?  )
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Toshiba has been on top of standalone sales since 2006 for every month except the one the BDP-S300 was released; Sony PR (like much of BD's PR trickery) of course pounced upon that month boasting how their standalones sold better. Now Toshiba is back on top again after a brief spurt of S300 sales. So its really a non-event IMO. Also, Toshiba quoted NPD figures so there is no grain of salt needed.
The real key is whether Toshiba can tap the average consumers XMAS wallet come November and December and make the HD-A3 the Tickle-Me-Elmo of the AV World over the holiday season.