Quote:
Originally Posted by chlngr1970
Units sold is great for marketing purposes, but doesn't mean squat for the bottom line if you have to give 40% of them away for free 
j |
Very much true. The only reason the BDA has been "ahead all year" is because they have strategically placed buy-one-get-one free sales (where even the free title counts as a "sale") and other software promotions on weeks when HD DVD would otherwise have been ahead in sales. In Q4 there have been more weeks where Sony has given away free movies with purchase of movies in store than weeks where movies were sold normally. Smoke and mirrors for sure, especially in the Q4 now that it is clear HD DVD has regained much of the ground it had lost earlier in the year as evidenced by much closer sales of multiplatform titles.