I'd been looking to getting an upconverting player for the past few months, but just haven't yet. With prices these low and not much more than upconverters, I might just get the A3 since my TV is 1080i. I think I paid $130 for my current DVD player back in 2002.
Don't know if I'll get any HD-DVDs yet, might pick some up for cheap on eBay.
