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Originally Posted by Ruined
they already get the bulk of video codec licensing costs by having VC-1 mandatory in the hardware, and by far the largest studio (Warner) and its subsidiaries use VC-1 and state they will continue to use VC-1 for the forseeable future, and I'm sure Universal will too.
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I disagree. I think you'll find fewer and fewer studios using VC-1 over the next 12 months. When I first started shopping around for encoding facilities (before I did it myself), I was offered many incentives (discounts) to use VC-1. Those deals have long since vanished, and all the latest promotions are heavily biased toward H.264/AVC. The 2 software applications I use (which are professional, not consumer, level)
only allow H.264 and MPEG-2 encoding. VC-1 did not become the standard Microsoft was hoping for.