DVDFILE.COM Forum - View Single Post - Has BR (Sony et al) given up on marketing?

Ruined · 03-21-2008, 08:25 PM

I've noted this in another thread, but currently there is not enough infrastructure to market Blu-ray to J6P yet. If players were to drop to $199 and be heavily advertised overnight and the consumer response was huge there would be no way in hell the pittance of BD replicators would be able to keep up with the software demand. So prices will likely be kept high and advertising scaled back until more BD software lines can be put into place. Remember a BD line is totally different than a DVD line and costs a ton of money to put in place - and even more oodles of cash if you want your line capable of BD50.

03-21-2008, 08:25 PM	#3 (permalink)
Ruined It's Good to Play Together Join Date: Oct 2001 Location: NJ, USA	I've noted this in another thread, but currently there is not enough infrastructure to market Blu-ray to J6P yet. If players were to drop to $199 and be heavily advertised overnight and the consumer response was huge there would be no way in hell the pittance of BD replicators would be able to keep up with the software demand. So prices will likely be kept high and advertising scaled back until more BD software lines can be put into place. Remember a BD line is totally different than a DVD line and costs a ton of money to put in place - and even more oodles of cash if you want your line capable of BD50. __________________ For every shadow, no matter how deep, is threatened by morning light.