I see lots of ads from my WSR mags for both. But now more for BD than anything else. Lots of players ads & FOX's D-Box BS as well.
Last tv commercial I saw which mentioned "Own it on DVD & Blu-Ray Today!" was for
No Country for Old Men.
Taxi,
Polygram did the same thing for their initial DVDs back in 97. I get what you mean. Sinse its 6 times the rez, the BDA feels they need 6 times the convincing.

Yeah dvd had it but there is toooooo much ads on HD now. Only FOX has not pimped out the format "on disc" (I'm 99.9% sure

)