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and be the first plasma on the market with 1,000,000:1 contrast ratio. Yes, you DID read that right!
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That would be the Panasonic 85 series, which has been available in Japan for over a month, and in the US for a week. And it's dynamic contrast ratio, so the numbers are meaningless (but still vastly better than any LCD TV).
$1500 is a steal for that plasma, btw.