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This will allow Blockbuster to transition more easily from a retail renting outlet to a retail selling outlet, once downloads become the norm. I think Blockbuster realizes they must diversify their business if they don't want to be closing up shop once download rentals take over.
This also positions Blockbuster able to prevent selling of Netflix-enabled download rental CE devices or vudu download boxes in Circuit City and allows them to push their own Blockbuster download rental CE device exclusively in Circuit City if they decide to make one.
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For every shadow, no matter how deep, is threatened by morning light.
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