USA, Sony ad campaign boosts PS3 Blu-ray purchases
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PlayStation 3 households in the US are increasingly using their consoles to play Blu-ray Disc (BD) movies, according to research by Warner Home Video (WHV). During the final quarter of 2007, PS3 households spent around 15% of the time they devoted to using their PS3s watching BD movies, but in January and February 2008 this proportion had increased to 23%.
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Not surprising as word gets out that the system is future proof already, others (non-gamers) will not look elsewhere for their BD needs.