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Blu-Ray pricing is pretty similar to DVD pricing when it first came out, especially in DVDs first 2-3 years. A $15 DVD was very rarely and considered extremely cheap in DVD's 3rd year of existence.
If anything, some Blu-Rays are cheaper than DVDs were back then, as there were no Buy One Get One Free offers back then.
If you want cheaper Blu-Rays, I imagine you'll have to wait another 2 or 3 years before older catalog titles are reduced in price. It took about 4-5 years or so before DVDs started getting price reductions on the MSRP.
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DVD Aficionado collection.
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