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I agree, anytime people start tracking personal information is never a good thing. Even if they're just using it for marketing purposes, that data has value. They need to compensate me somehow for it, much in the same way groccery and other stores have little cards that collect your shopping habits when you use them but also give you a discount. They want to send me a 10% off coupon everytime they collect my data I'm cool with it. But no way for free.
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