[Wirehed]

And what part of me not liking that is hard to understand?

I choose to not take part in that where ever it's possible. My grocery store doesn't track my purchases and neither does Fry's.


Amazon would be the exception to that, since they certainly track what I buy, but they don't track what I do with my property after I buy it from them, and I would argue that my shopping experience is enhanced because of it (Amazon recommends things for me and designs a personalized experience around my shopping preferences).