J6P will LOVE Blu-ray!! - DVDfile.com forum for DVD, Blu-Ray, and HD-DVD

ganthc · 06-26-2007, 02:56 PM

http://bluray.highdefdigest.com/news...eting_Push/720

It appears J6P icon, Dale Earnhardt, Jr. is supporting Blu-ray. While Michael Imperioli might appeal to some, the Nascar star will be a more prominent spokesman for the format.

Shawn Watson · 06-26-2007, 03:34 PM

Wow! Genius marketing. I am floored! How do they come up with this?

A cheap, tabloid stunt. Sony sink lower and lower.

Shawn

ganthc · 06-26-2007, 03:41 PM

Quote:

Originally Posted by Shawn Watson

Wow! Genius marketing. I am floored! How do they come up with this?

A cheap, tabloid stunt. Sony sink lower and lower.

Shawn

It's all about aggressive marketing. Can you imagine a big blu-ray symbol on a Nascar, speeding around for hours to millions of watchers? It's instant brand advertising. Genius, indeed!

Ruined · 06-26-2007, 03:43 PM

Except that $500 being the cheapest player will ensure that J6P will buy something else instead. You are talking about people who are used to paying $99 or less for a DVD player

ganthc · 06-26-2007, 03:55 PM

Quote:

Originally Posted by Ruined

Except that $500 being the cheapest player will ensure that J6P will buy something else instead. You are talking about people who are used to paying $99 or less for a DVD player

Yes, now. But establishing a brand is all about persistent marketing. Most J6Pers will not be buying hd media for quite a long time (though, I will guess that more than a few spent over a thousand to own hdtv's to see their Nascar races and football games in highdef). Why does Coke continue to advertise, or McDonald's? It's not like people don't know about them. The idea is to perpetuate a brand. Blu-ray is establishing a presence in Blockbusters and Nascar. You don't think that this has an impact?

Ruined · 06-26-2007, 03:58 PM

Quote:

Originally Posted by ganthc

Yes, now. But establishing a brand is all about persistent marketing. Most J6Pers will not be buying hd media for quite a long time (though, I will guess that more than a few spent over a thousand to own hdtv's to see their Nascar races and football games in highdef). Why does Coke continue to advertise, or McDonald's? It's not like people don't know about them. The idea is to perpetuate a brand. Blu-ray is establishing a presence in Blockbusters and Nascar. You don't think that this has an impact?

No, I think both BD and HD DVD have made and will continue to make impacts. I see both formats coexisting. BD is building a brand name, HD DVD already has a brand name in HDTV + DVD.

By the time BD comes down in price to "J6P" level, dual format players will be the norm. In fact, a dual format player will cost a bit more than an HD DVD player to manufacturer but hardware costs will be virtually identical to a BD-Live enabled BD standalone. Unless you are heavily invested in the BD side, there would be no point to not make a dual format player.

ganthc · 06-26-2007, 04:26 PM

Perhaps. But I am expecting you to post the hd-dvd response from Amir or Toshiba pretty soon. Something to the effect of, "This really doesn't matter either. Blockbuster going Blu-ray in stores, and Nascar seeing blu-ray. No big deal."

Ruined · 06-26-2007, 04:40 PM

Quote:

Originally Posted by ganthc

Perhaps. But I am expecting you to post the hd-dvd response from Amir or Toshiba pretty soon. Something to the effect of, "This really doesn't matter either. Blockbuster going Blu-ray in stores, and Nascar seeing blu-ray. No big deal."

It really isn't much of a big deal until the players can actually be afforded by the masses. Blu-Ray is building brand name now. It has to do this because Blu-Ray sounds nothing like DVD or HDTV which are commonly recognized terms. HD DVD does not have to do this marketing because it is instantly recognizable and understandable to the consumer.

Therefore, the wise move would be to save the cash reserves until it matters more - when people can go to the store and make that impulse purchase. That simply isn't going to happen with $500 players. This is why you saw an increase in Toshiba advertising when the Father's Day promotion allowed for $299 players - still "expensive" to J6P, but much closer to impulse purchase than the standard prices in stores now. And as a result of that pricing + advertising combo, Toshiba sold as many players in 6 weeks as it previously took them 6 months to sell.

tomdkat · 06-26-2007, 06:33 PM

Quote:

Originally Posted by Ruined

It really isn't much of a big deal until the players can actually be afforded by the masses. Blu-Ray is building brand name now. It has to do this because Blu-Ray sounds nothing like DVD or HDTV which are commonly recognized terms. HD DVD does not have to do this marketing because it is instantly recognizable and understandable to the consumer.

Not quite. HD DVD sounds like it would be "instantly" recognizable and understandable BUT people are already associating "HD" with "Blu-Ray", so Sony's "branding" is working and working well. ganthc's right about this.

Peace...

Pirate · 06-26-2007, 06:35 PM

I'm not J6P, but Nascar coupled with HD, makes me want to buy a VCR.

snipsnapsappy · 06-26-2007, 07:36 PM

I am sorry to say it, but the south does not "lead" the country towards technology practices. It follows.

Michael Imperioli is a much better spokesperson as most early adopters have either a strong connection for the Sopranos or at least a passing one. Also, The Sopranos has long been a foundation for HT. I remember an early episode showing Pauly Walnuts stealing DVD players and talking about how great it will be to watch the Godfather on DVD. Also, Tony's purchase of a full on HT played a prominent role in the 4th Season.

I know nothing about Dale Earnhardt and could not care less about what he and NASCAR has to say about HD.

Score one point for HD-DVD.

tomdkat · 06-26-2007, 07:39 PM

Quote:

Originally Posted by snipsnapsappy

Score one point for HD-DVD.

How so? This doesn't help HD DVD any and gives more exposure to Blu-Ray to those into Nascar.

Peace...

ganthc · 06-26-2007, 07:48 PM

Quite a sweeping away of a vast percentage of the country. Perhaps people aren't familiar with either format right now. But if Dale Earnhardt, Jr. thinks that Blu-ray is cool and that everyone should get it, there are millions of Earnhardt fans that will jump at the chance to be cool like Dale. If Nascar wasn't a moneymaker and advertising goldmine, you wouldn't see sponsors plastered on ever square inch of his uniform and all over his car.

This is a marketing bonanza for Sony, whether you like Nascar or not. I know I think it's boring, but a lot of my family back in Texas likes it, and more of them are buying hdtv's to be able to watch football and nascar in hd. Getting Earnhardt's endorsement is a big deal.

tomdkat · 06-26-2007, 07:51 PM

Yep, I'm with you ganthc.

Peace...

Sehnzeleid · 06-26-2007, 08:02 PM

I don't get it, at least Michael Imperioli has something to do with film.

Pirate · 06-26-2007, 08:03 PM

Quote:

Originally Posted by snipsnapsappy

I am sorry to say it, but the south does not "lead" the country towards technology practices. It follows.

A'll keel yu!

Shawn Watson · 06-26-2007, 10:10 PM

Y'know I wish we would just stop all of this pointless bickering right now.

People who buy HD DVDs will continue to do so. People who by BDs will continue to do so. There are some who buy both. As much as we want them to have a clear winner, it's more than likely not going to happen now. There's just too much content available for either to end up dead in the water. The only shit thing is that you'll need 2 different players but Combo-players are coming soon and then J6P will really start to make a difference.

All studios will eventually go neutral, Sony and Universal will be the last hold-outs and then everything will be fine. All we have to do right now is be patient and buy what is available for our hardware of choice.

At this point now, we will just have to live with 2 winners.

Shawn

tomdkat · 06-26-2007, 10:29 PM

Quote:

Originally Posted by Shawn Watson

Y'know I wish we would just stop all of this pointless bickering right now.

So, why are you posting in this thread, let alone reading it????

Peace...

Shawn Watson · 06-26-2007, 10:32 PM

Quote:

Originally Posted by tomdkat

So, why are you posting in this thread, let alone reading it????

Peace...

Thanks for that productive answer. I also wasn't making any argumentitive points.

Shawn

Taxi · 06-26-2007, 10:56 PM

My only wish is that Dick Trickle were still around, so that HE could've endorsed HD-DVD, and this all would be moot.

tomdkat · 06-27-2007, 12:24 AM

Quote:

Originally Posted by Shawn Watson

Thanks for that productive answer. I also wasn't making any argumentitive points.

Hmmm, I don't recall you asking a question plus I asked you a question....

Peace...

Vonner · 06-27-2007, 12:43 AM

Quote:

Originally Posted by Taxi

My only wish is that Dick Trickle were still around, so that HE could've endorsed HD-DVD, and this all would be moot.

At this point that feels about right. Dick Trickle set the NASCAR record for the most races without a win. Sounds about right for HD-DVD.

Taxi · 06-27-2007, 12:55 AM

Quote:

Originally Posted by tomdkat

Hmmm, I don't recall you asking a question plus I asked you a question....

Okay, let's not escalate this gents, please.

Thanks.

Shawn Watson · 06-27-2007, 01:06 AM

Quote:

Originally Posted by tomdkat

Hmmm, I don't recall you asking a question plus I asked you a question....

Peace...

Okay, thank you for the productive response!

Shawn

Derb · 06-27-2007, 09:16 AM

BD & HD DVD = both High Definition, get used to it folks.

btw, my dad can kick your dads ass!

tomdkat · 06-27-2007, 06:31 PM

Quote:

Originally Posted by Derb

BD & HD DVD = both High Definition, get used to it folks.

You do the math!

(even though I think your equation is a little off)

Peace...

Iguana Man · 06-28-2007, 12:17 AM

Hehehe...today I read Dale and his new team involving many big star names in NASCAR got BUSTED for cheating!

Ha!

BR endorsers = Cheaters!

Ha!

HAHAHAHA!!!!!! Yeh!!!!

Of course I kid folks (busting BR's balls that is)....but given the news it IS rather funny!

tomdkat · 06-28-2007, 12:45 AM

Quote:

Originally Posted by Iguana Man

Hehehe...today I read Dale and his new team involving many big star names in NASCAR got BUSTED for cheating!

Ha!

BR endorsers = Cheaters!

Ha!

HAHAHAHA!!!!!! Yeh!!!!

:lol"

Peace...

06-26-2007, 02:56 PM	#1 (permalink)
ganthc Actor Join Date: Jun 2002 Location: "Vyenna", VA	J6P will LOVE Blu-ray!! http://bluray.highdefdigest.com/news...eting_Push/720 It appears J6P icon, Dale Earnhardt, Jr. is supporting Blu-ray. While Michael Imperioli might appeal to some, the Nascar star will be a more prominent spokesman for the format. __________________ HOOK'EM!!! UT LONGHORNS - National Champs 2005-2006!!! http://ganthc.youaremighty.com

06-26-2007, 03:34 PM	#2 (permalink)
Shawn Watson Actor Join Date: Nov 2001 Location: The Underverse	Wow! Genius marketing. I am floored! How do they come up with this? A cheap, tabloid stunt. Sony sink lower and lower. Shawn __________________ A PTA meeting with cucumbers instead of parents.

06-26-2007, 03:43 PM	#4 (permalink)
Ruined It's Good to Play Together Join Date: Oct 2001 Location: NJ, USA	Except that $500 being the cheapest player will ensure that J6P will buy something else instead. You are talking about people who are used to paying $99 or less for a DVD player __________________ For every shadow, no matter how deep, is threatened by morning light. Last edited by Ruined : 06-26-2007 at 03:50 PM.

06-26-2007, 04:26 PM	#7 (permalink)
ganthc Actor Join Date: Jun 2002 Location: "Vyenna", VA	Perhaps. But I am expecting you to post the hd-dvd response from Amir or Toshiba pretty soon. Something to the effect of, "This really doesn't matter either. Blockbuster going Blu-ray in stores, and Nascar seeing blu-ray. No big deal." __________________ HOOK'EM!!! UT LONGHORNS - National Champs 2005-2006!!! http://ganthc.youaremighty.com

06-26-2007, 06:35 PM	#10 (permalink)
Pirate Moderator Emeritus Loves Yellow Subtitles Join Date: Jun 2003	I'm not J6P, but Nascar coupled with HD, makes me want to buy a VCR. __________________ Early Adopting So You Don’t Have To.

06-26-2007, 07:36 PM	#11 (permalink)
snipsnapsappy Actor Join Date: Jun 2000 Location: Shell Beach, CA, USA	I am sorry to say it, but the south does not "lead" the country towards technology practices. It follows. Michael Imperioli is a much better spokesperson as most early adopters have either a strong connection for the Sopranos or at least a passing one. Also, The Sopranos has long been a foundation for HT. I remember an early episode showing Pauly Walnuts stealing DVD players and talking about how great it will be to watch the Godfather on DVD. Also, Tony's purchase of a full on HT played a prominent role in the 4th Season. I know nothing about Dale Earnhardt and could not care less about what he and NASCAR has to say about HD. Score one point for HD-DVD. __________________ I balked, now the proud owner of both formats. I am now bi-partisan. I enjoy what both red and blue have to offer. My Theater MySpace

06-26-2007, 07:48 PM	#13 (permalink)
ganthc Actor Join Date: Jun 2002 Location: "Vyenna", VA	Quite a sweeping away of a vast percentage of the country. Perhaps people aren't familiar with either format right now. But if Dale Earnhardt, Jr. thinks that Blu-ray is cool and that everyone should get it, there are millions of Earnhardt fans that will jump at the chance to be cool like Dale. If Nascar wasn't a moneymaker and advertising goldmine, you wouldn't see sponsors plastered on ever square inch of his uniform and all over his car. This is a marketing bonanza for Sony, whether you like Nascar or not. I know I think it's boring, but a lot of my family back in Texas likes it, and more of them are buying hdtv's to be able to watch football and nascar in hd. Getting Earnhardt's endorsement is a big deal. __________________ HOOK'EM!!! UT LONGHORNS - National Champs 2005-2006!!! http://ganthc.youaremighty.com

06-26-2007, 07:51 PM	#14 (permalink)
tomdkat Official Forum Warmonger "Dial Tone" Join Date: Sep 2000 Location: Hayward, CA, USA	Yep, I'm with you ganthc. Peace... __________________ My DVD Aficionado List "At last we shall reveal ourselves to the Jedi, at last we shall have revenge!"

06-26-2007, 08:02 PM	#15 (permalink)
Sehnzeleid Actor Join Date: Jul 2006	I don't get it, at least Michael Imperioli has something to do with film.

06-26-2007, 10:10 PM	#17 (permalink)
Shawn Watson Actor Join Date: Nov 2001 Location: The Underverse	Y'know I wish we would just stop all of this pointless bickering right now. People who buy HD DVDs will continue to do so. People who by BDs will continue to do so. There are some who buy both. As much as we want them to have a clear winner, it's more than likely not going to happen now. There's just too much content available for either to end up dead in the water. The only shit thing is that you'll need 2 different players but Combo-players are coming soon and then J6P will really start to make a difference. All studios will eventually go neutral, Sony and Universal will be the last hold-outs and then everything will be fine. All we have to do right now is be patient and buy what is available for our hardware of choice. At this point now, we will just have to live with 2 winners. Shawn __________________ A PTA meeting with cucumbers instead of parents.

06-26-2007, 10:56 PM	#20 (permalink)
Taxi Admin Emeritus Join Date: Aug 1999 Location: Orygun	My only wish is that Dick Trickle were still around, so that HE could've endorsed HD-DVD, and this all would be moot. __________________ *Admin Emeritus* \| DDS#42 No, I am not back. Eschew obfuscation.

06-27-2007, 09:16 AM	#25 (permalink)
Derb Actor Join Date: Aug 2003 Location: Canada	BD & HD DVD = both High Definition, get used to it folks. btw, my dad can kick your dads ass! __________________ My Blu-ray Collection Time for Blu to go mainstream.

06-28-2007, 12:17 AM	#27 (permalink)
Iguana Man Ex-BadHumor Man Join Date: May 2002 Location: New Jersey, USA	Hehehe...today I read Dale and his new team involving many big star names in NASCAR got BUSTED for cheating! Ha! BR endorsers = Cheaters! Ha! HAHAHAHA!!!!!! Yeh!!!! Of course I kid folks (busting BR's balls that is)....but given the news it IS rather funny! __________________ Get outside and have fun! Nacho Website Focus